IF IT COULD CHANGE YOUR BUSINESS, DON'T TREAT IT LIKE ORDINARY BUSINESS
You need consequential growth.
Somewhere among your customers, prospects, capabilities, and ideas may be an opportunity worth creating.
Let's find it. Shape it. Win it.
This is your MOONSHOT.
For PE-backed middle-market companies
The Original Moonshot
In 1961, President John F. Kennedy set an audacious lunar goal before anyone knew exactly how to achieve it.
Many said it was a lofty, nearly impossible goal. But Apollo 11 achieved it in July 1969.
Kennedy's moonshot wasn't a fantasy. It had a clear objective, a deadline, and extraordinary focus.
Your moonshot follows the same logic: one consequential win, deliberately chosen and pursued with extraordinary focus.
Don't Wait for an RFP.
Don’t Wait for an RFP.
By the time an RFP appears, someone else may have shaped the need, defined the problem, and decided what matters.
The best MOONSHOT may not be in your pipeline yet.
It may begin with an important customer, an unsolved problem, or an underused capability.
Find it early enough and you can help shape the opportunity, solution, and value—before someone else does.
Consequential business is created before it is competed.
We Find Your Moonshot Together
You may already see the opportunity.
Or you may simply know you need a consequential win.We look for where your customers, capabilities, and ideas could create consequential value.
Together, we shape the opportunity and solution, quantify the value, and determine whether it's worthy of pursuit.
Then I build the case to win it.
Your Moonshot Is Built Around the Buyer's
Decision Path
Once we've found the right MOONSHOT, the strongest case doesn't begin with your offer.
It begins with the buyer: what they're trying to make possible, the risks and cost of inaction, what stands in the way, who must agree, what evidence they need, and why their decision matters now.
We uncover those answers together.
Then I shape your strongest case around what the buyer needs to see, the value they need to believe, the
the risks they need resolved, and the confidence to move forward.
The Decision Brief: Your Unfair Advantage
The most important part of a buying decision often happens after you leave.
Your sponsor carries your case into conversations with executives, Finance, Legal, Procurement, IT, and others who may never meet you.
A proposal is built to be submitted.
A Decision Brief is built to travel.It turns your strongest thinking into an interactive, buyer-ready business case: why act, why now, why choose you, what evidence supports the decision, and how the risk will be addressed.
The Decision Brief keeps your case clear, credible, and compelling as it moves through the buying group—even when you're not in the room.
This is your unfair advantage.
One Value Sprint
A MOONSHOT moves from possibility to buyer-ready pursuit in a focused one-to-four-week Value Sprint, depending on how much shaping it needs.
It moves—and delivers—quickly because everything is focused on your win.
I work directly with you and a small group you designate—people who know your customers, capabilities, market, and growth ambition.
Together, we move through seven focused steps to turn customer insight, judgment, and evidence into a buyer-ready Decision Brief built to win.
I Want You to Win
Moonshot is built on more than 30 years of helping executives pursue and win high-stakes business.
My work has influenced more than $500 million in client wins, with a proposal win rate above 90%.
But this is not a detached advisory engagement.
Your MOONSHOT gets me in the pursuit with you—from first possibility to final case. I learn your business, your customer, the decision, the evidence, and the stakes—then work beside you to build the strongest possible case for choosing you.
When the stakes are this high, you deserve more than advice from the sidelines.
I am in it with you. I want you to win. Pure and simple.
What Could Change the Business?
You may already have a customer, prospect, or opportunity in mind.
Or you may simply know you need a consequential win. And ordinary pipeline isn't going to create it.
Either way, let's find your MOONSHOT.
